Returns infrastructure for UK apparel

The return never
reaches the warehouse.

Reruta reroutes apparel returns directly from the original buyer to a new buyer — at full retail price, without touching your warehouse. Zero operational burden. Real cost savings.

Become a pilot partner See how it works
30%
of revenue lost to returns
£0
warehouse cost per reroute
100%
full retail price recovered
CO₂
eliminated per rerouted item

The problem

Returns are costing UK retailers billions. Every year.

01

Returns cost 15–30% of revenue

Reverse logistics, warehouse processing, and restocking eat into margins on every returned item. Most retailers absorb this silently.

02

Returned items rarely recover full value

Even pristine, tagged returns are discounted or destroyed. The original sale price is lost. Reruta changes that.

03

The sustainability cost is mounting

Returns logistics generate unnecessary CO₂. EU regulation now bans destruction of returned garments for large retailers. UK legislation is following.

How it works

Three steps. No warehouse. No complexity.

1

Buyer initiates a return

The returner scans a QR code inside the box, photographs the item with the tag still attached, and submits. Our AI validates eligibility instantly.

2

Reruta matches to a new buyer

A new buyer on your product page clicks "Buy from a return — free shipping." Reruta matches them to the validated return within a 10-day window.

3

Item ships direct. Refund triggers.

The returner drops off at Evri or InPost — no home printing. The item ships directly to the new buyer. Refund releases on confirmation. Your warehouse never sees it.

Why Reruta

Built for retailers who need results, not complexity.

Zero operational burden

You add one button to your product page. Reruta handles matching, logistics, payments, and customer communication end to end.

Full retail price recovered

The new buyer purchases at full price. Your margins stay intact. No discounting. No liquidation.

Measurable sustainability impact

Every rerouted return eliminates reverse logistics emissions. We provide CO₂ impact data for your ESG reporting — directly addressing incoming EU and UK regulation.

No brand risk

New buyers opt in knowingly. Items are photo-validated as-new with tags attached before any match is made. Financial accountability sits with the returner.

Pilot programme

Be among the first UK retailers to reroute returns.

We are running a limited pilot with a small number of UK online-first apparel brands. If your brand has strong return volumes and a commitment to sustainability, we want to talk.

Apply to pilot

Get in touch

Let's talk about your returns.

Send us a note and we will be in touch within 48 hours.

Or email us directly: contact@reruta.com